Distributing and marketing

The term above the line and below the line when talking about advertising is that above line is that you can’t not escape for example magazines because you are likely to see them in shops even if you are not looking for them, where as below the line is all the advertising strategies that you will not necessarily see unless you were actually looking for it for example the internet because it will only appear if you type it in on a search engine.

The strategies that the Holly Wood film 2012 uses to market the film are making a trailer that they will have either at the cinema or on the TV from which they will be able to attract more people’s attention which is one of the biggest ways of advertising new movies. Other strategies that 2012 uses. The company who produced the film $200,0000 on making the film however about 50 % of the gross revenue they make