Wednesday, 25 November 2009

Nwe technologies used in film institutions

New technologies

The new technologies that are used in today’s society effect the way in which we socialise examples of new technology are:

• I- phone
• I-pod
• Downloads
• Blu- ray
• Game consoles
• Blogs
• Streaming
• Mobiles
• Plasma Televisions
• Podcasts
• Black berry
• Websites
• I- tunes
• HD- editing software
• You tube
• Email
• Cameras
• Online shopping
• Instant messaging
• Net books
• Laptops
• SKY +and HD
• Social networking- key words

Wednesday, 11 November 2009

Shameless

Shameless

The characters in shameless are represented to us the audience in different ways for example Fiona comes across to me as bit of a tart because of the way she dresses and the way she acts in the club with her friend, also the fact that she has sex with Steve the same night that she meets him. I also fell that she is a bit of a chave because of where she lives and I think that the director wanted to show us this because at the beginning of a scene the camera focuses on the outside of the house in which we can see the surrounding area which looks like a council estate which is normally where the majority of chaves live. I also feel that the mise en sense tells us the audience allot about the lifestyle she lives in because the interior of the house shows that the family has little money because the house had bland colours which represents depression which is what Fiona’s life seems to be like. Other evidence that shows that she has not got much money is that fact that when she phones Steve she has to phone him from a cafe which shows she does not have home phone or a mobile, whereas Steve phones her on a mobile which shows that they belong to two different social groups.

In comparison to Fiona Steve’s life style is different in many ways but also similar in other ways. Steve is different to Fiona in the fact that he looks more well of than Fiona and her family, the reason I this is because when he has two decent cars which shows he must have allot of money. Other reasons that suggest that Steve a fair bit of money is that he buys a new washing machine for Fiona and her family because when he is around their house he sees that the washing machine is rubbish and we know this because the camera actually zooms in on it. In a way I also think that Steve is also a bit of chave purely for the reason that he nicks cars instead of selling for a living which was unexpected because up until the point he admits he steals cars this then makes him look more like Fiona’s family whereas before he seemed like a normal person but then we find out what he is really like as a character.

Ian is represented to us the audience as a typical teenage boy in the way that he dresses and what his room looks like, however we find out that he is gay because his brother Lip finds a gay magazine hidden in their room which shows that Ian is keeping his sexuality a secret other wise he would not hide the magazine how ever as the series progresses he seems to become more confident about being gay by standing up to his brother whereas before he was too scared to stick up for himself. We also find out that he is a bit confused about whether he is gay or not because he goes to his brothers female friend who gives it to him which shows that he must be slightly confused other wise he would not do it. How ever we know that he is not turned on by the female because his brothers ask his mate did Ian get a hard on and she says no which shows he must be gay. Other evidence that backs up Ina is gay is that he has sex with an older man at work who is married and has kids, this shows that Ian is not afraid to be gay other wise he would not have sex in the shop. As well as that when he goes to get veronicas cigarettes from her room he sees her boyfriend sleeping naked and has a good look at him, which shows us that he is not afraid to look at men in that way.

From the episode of shame less we find out lip is a typical teenager in that way that he acts what he likes to do such as he goes to his female friend to help her with her biology homework and as payment she gives him one. Also when this happens the camera focuses on Lips reaction which shows he enjoys it. Where as his brother Ian did not. Other evidence that shows he is atypical teenager is the attitude he has toward Steve in the house which is being cocky like most teenagers are .We also know that he cares about his brother because when he finds out about Ian being gay he says to Ina why didn’t you tell me also the fact that he tries to help Ian by sending him to his female friend to see weather he really is gay

2012 trailer

Tuesday, 10 November 2009

Distributing and marketing

The term above the line and below the line when talking about advertising is that above line is that you can’t not escape for example magazines because you are likely to see them in shops even if you are not looking for them, where as below the line is all the advertising strategies that you will not necessarily see unless you were actually looking for it for example the internet because it will only appear if you type it in on a search engine.

The strategies that the Holly Wood film 2012 uses to market the film are making a trailer that they will have either at the cinema or on the TV from which they will be able to attract more people’s attention which is one of the biggest ways of advertising new movies. Other strategies that 2012 uses. The company who produced the film $200,0000 on making the film however about 50 % of the gross revenue they make

Thursday, 5 November 2009

Working titles and warp films

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Thursday, 29 October 2009
Working Title and Warp Films Institution and Audiences

Working Title and Warp Films


Institution and Audiences



AOs

Production Practices to appeal to audiences

Distribution and Marketing strategies to raise audience awareness

New technologies to help target specific audiences

Audience and how they challenge institutions





1. Who are Working Title

Working title are a company who produce films they are also part of a conglomerate, they’re parent companies are Universal Studios and BBC Films. Working Title have a high budget due to being owed by BBC Films and Universal Studios.



Who are Warp Films?

Warp Films are film producers. They are an independent company which have small budgets

They are a sister company to Warp Records, which are a company who produce Music



2. How does the ownership of the company affect the budgets for film?

The ownership effects the budgets in a big way because Working Title are Co-owned by Universal Studios and BBC Films so these have a large budget compared to Warp Films who have a small budget, They are an independent Business.



3. Create a list of films that both institutions have produced.

Warp

• This is England

• Bunny and the bull

• Hush



Working Title

• Ali G indahouse

• Hot Fuzz

• Robin Hood (1991)

• Nottinghill

• Jonny English



4. Choose one from each list and compare the budgets for these films and how much they made.

This is England Hot Fuzz

Budget £1,500,000 £8 Million / $16 million

Gross Revenue $8,069,240 $80,573,774

Studio’s Warp Working Title



5. Now choose a Hollywood Blockbuster and research the budget.

Pirates of the Caribbean at Worlds End

Budget: $300 Million

Revenue: $960 996 492

Studio: Walt Disney Pictures



6. Where do Working Title and Warp Films get their funding from?

Warp films got their early stage funding from Nesta (National Endownment for Science, Technology and Art.)

Working Title are funded by BBC Films and Universal Studios which are Based in America. Where as Working Films are based in England along with BBC Films



7. In the case of Warp Films, how does the budget affect the genre they use?

Warp films tend to produce Horror or Comedy films due to the risk assessment and the high possibility of not selling the film to the wide range of public which Comedy and Horror films capture, whereas Drama films have a smaller audience, Compared to Working Title who have a larger Audience. This means that due to the risk of producing a drama they tend to attempt to make the most of their budget and produce Comedy or Horror films because they hit a wider range of a bull’s eye.



8. What is the main appeal of this genre? Give examples.

The main appeal of this genre is that people like to be scared and to be made to laugh because they are more entertaining films than Drama Feature films, for example Shaun of the Dead and Saw 1.



9. Who are the target audience for Working Title and Warp Films?

Working Title has a target audience which ranges from young children (U) to over eighteens (18). Warp films have a similar



10. What is the main genre of the films Working Title produce?

The main genre of films that working titles produce mainly comedy such as Hot fuzz and Shaun of the dead, they also produce quite allot of horror film such as Saw